Prometheus Global Media is a publishing company who publishes a variety of magazines. The company was formed by the sale of the entertainment and media division of Nielsen Business Media in December 2009. It publishes a range of magazines such as Film Journal International, The Hollywood Reporter and Billboard. This is the reason i chose to study this publishing company as it publishes a music magazine which I am interested in and focusing my idea around. The company's first CEO was Richard D. Beckman, previously an executive at Condé Nast which is also a successful publishing house.
I have chosen this publishing company as I feel they could make my magazine very successful as they have had previous projects aimed towards the same target audience and with the same purpose. Billboard magazine focuses on music and the music industry and is very successful and I feel Prometheus Global Media could aslo do this for my magazine.
The magazines which they publish are targeted to a range of audiences of different genders and ages. I think this gives them the experience and knowledge as to what my target audience will be looking for. As my magazine is aimed towards teenage girls, aged 13-18, the work Prometheus does will help to work out what my magazine needs to be able to sell.
I have chosen this publishing company as I feel they could make my magazine very successful as they have had previous projects aimed towards the same target audience and with the same purpose. Billboard magazine focuses on music and the music industry and is very successful and I feel Prometheus Global Media could aslo do this for my magazine.
The magazines which they publish are targeted to a range of audiences of different genders and ages. I think this gives them the experience and knowledge as to what my target audience will be looking for. As my magazine is aimed towards teenage girls, aged 13-18, the work Prometheus does will help to work out what my magazine needs to be able to sell.
Prometheus Global Media is based in New York City, which is a very central area. They are able to retrieve lots of information which is also reliable which helps them sell their magazines. Again, I feel like the company would be successful in making my magazine popular amongst my target audience.